Beautiful Countryside

The Zhangjiazhuang Village beautiful-village project aims to become a model demonstration project for provincial-level beautiful villages: improving the village’s ecological environment, raising residents’ quality of life, and supporting the village’s industrial development. This round of planning stresses practicality and fit with local culture, starting from the village’s real conditions and drawing on local strengths to create individuality, and avoiding the sameness and formalism of “a thousand identical villages”. The concept we propose for the project is Ruyi Village, a themed village. Through the implementation of a capable corporate group (Julong Group) and with a craftsman’s spirit, a classic project is to be achieved; in line with the revitalisation policy of thriving industry and a liveable ecology, it is ultimately to become a rare model beautiful village for Linqu County and the province.

Ruyi Village – Spatial Layout

Ruyi Village – Core Area Plan

Ruyi Village Rendering

Renovation Scheme for a Cluster of Village Buildings

The Loveliest Village Houses of Central Shandong

Preserving the Natural River in Its Existing State

Themed Village Visual Identity Design

Inside Front Cover

Problems in the upper-level plan: 1. the village appearance still needs improvement; 2. the road system is incomplete; 3. green space is small; 4. infrastructure is incomplete. In this round we respect the upper-level plan’s review of existing problems and add our own planning views: a lack of industrial concentration and of “trigger points”, unclear landscape routes, and imprecise positioning of the key areas. Planning approach: following the principle of economy and practicality, we adopt an incremental, point-to-area renovation strategy and establish six “trigger points”, so that the transformation of village spaces has “model” renovation modules and lays an image foundation for deeper renovation. The trigger points first attract enough attention to draw people in and engage them, and second lay the groundwork for industrial revitalisation and for the brand effect of Qingyangyu Village, offering potential for its further development.